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After a private equity acquired DentalWorks USA, an established and respected player in specialty managed care, and rebranded as HeadsUp Healthcare, their executive team came to us looking for a new identity that more closely aligned with their expanded capabilities and vision. This meant all new everything, from position to brand to ecosystem.
HeadsUp leadership wanted a bold new identity, one that matched their ambition, their commitment to excellence, and their love of standout design.
To help set HeadsUp apart, like the leaders they are, we sought a system that offered the clean approachability of traditional healthcare vernacular while avoiding the more stereotypical blues and reds of the industry. The final product is a p
We created a comprehensive foundation for communication that emphasized the spirit with which they manage care, improve lives, and do business.
Marketing, Stationery, Interiors, Decks & More
